Thinking Outside The Box For Internet Marketing Success – Amazon Deal Finder

I don’t know if this qualifies as truly outside of the box, but I did one project where I used several ideas that I learned in slightly different ways than they were presented to me.

Back in January I created a tool called the Amazon Deal Finder and placed it on my blog. Look up, it’s right there under the header. I had read an article at Lifehacker.com about how to manually create links to the Amazon search engine that would filter results by a preset discount amount. The process was very simple, but not for people with no tech background – I couldn’t imagine my mother being able to do it.

Several people had created blog entries that explained the idea and/or gave you a form based interface to create your own links. The worst examples created long lists of links to every possible combination of store/discount range available. All of them were on techie blogs and none was attractive. The blog entries were focused on explaining the process to other techies.

I setup a simple form based version of the idea on my own site, but spent my time making it friendly and attractive rather than explaining the tech.

Pick a store, pick a discount, and click the deal button.

It took a few hours in total to get everything together. Then, I posted the form to my site and made a blog entry about it with lots of keywords. (I’m #1 out of 1.8 million returns on google for the phrase “hidden amazon discounts” with no quotes – you can test that!) I also sent a note to Lifehacker about my version of the tool and they invited me to become a contributor and post comments. I added a comment with a link to my site.

The big ‘out of box’ moment came when I read a report that Dennis Becker posted on the 5 Bucks a Day forum’s download page about creating software products to boost your search engine rankings. The author suggested using a tool called MultiMedia Builder to create software that is essentially a mini browser that is programmed to open up your website.

In about 10 minutes I put together a little software file that opened the discount tool. It took almost no time. Then, I posted on software sites, added a link to my original page, and also listed it on a couple forums and JV giveaway sites as a free giveaway resource.

Finally, after having a few good months making commissions, I created the toolbar version of the Deal Finder and integrated it into my blog’s header. Now it shows up on every page of my site.

At every step I used the ideas I had been given in slightly different ways. I focussed on a user friendly interface and unique ways of getting it in front of people.

I’ve made a little money directly from these efforts so far – enough to have made it worth my while. In all, I spent 4 or 5 hours playing with this. It’s not yet a huge return on my investment, but I get new Amazon clicks every single day and every now and then I get an order for 20 drill bit sets or 5 hard drives that nets me $8.40 or $34.00.

I’m not done with this either. That’s another beautiful part of creating something like this. Whenever I think of a new place to incorporate the tool, I can plug it in and generate more sales. I have several ideas in the works now!

The Go-To Guy!

Andrew Seltz

Andrew was born in Michigan, raised there and in Tennessee, and has since lived outside Orlando, in Chicago, New York City, and now Birmingham, Alabama. He produces videos and websites for a living and is married to a beautiful, generous, loving woman who also happens to be a talented actress and writer - www.ellenseltz.com. They have two daughters.

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