Web Business Newsletter – April 26, 2007
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Dear Web Business Newsletter Subscriber,
Since the birth of my daughter back in January, life has gotten pretty busy. My online business has had some great successes, but most of my energy has gone toward my growing family.
Needless to say, projects have been piling up and I have been looking for ways to double and triple up what I am working on to try and get as many projects done as possible. I think I have come up with a combination that you will profit from.
MY INGENIOUS MASTER PLAN
One of the members of this newsletter, Walter Scheu, has created an amazing course on importing products to sell on Ebay. Walter asked me to help promote his new product as an affiliate and I quickly said YES! The product is excellent, the price is very reasonable, and the exposure levels are low enough right now that the marketplace hasn’t been saturated with his product already – there is an opportunity to offer something unique.
My excitement for the project got swallowed-up by daily life as a new daddy and I still haven’t gotten this promotion done. I could have just cranked out a quick promotional email, sent it to all of you, and called it done. But, this newsletter is not targeted at eBay sellers. Sales would be low (if any) and there would be little benefit to you. Plus, this is just not a good strategy for selling products. So I decided to do something a little different.
Over the course of the next few emails, I am going to go step-by-step through my plan to market Walter’s eBay Importing course. I will explain every aspect of how I will market this product with enough detail that you can swipe the whole idea and steal my profits for yourself.
WHY WOULD I DO THIS?
I have a few reasons. The first is that I want to help Walter recruit new affiliates and make some sales. It’s a good product.
The second, and most important, reason is that I think you will gain valuable insights into online promotion strategies by following along with a real life example. Even if you are not interested in promoting Walter’s product, you will benefit from seeing the thought process behind planning an affiliate marketing campaign. Effective promotions need more effort than simply dashing off an email (which requires you to already have a list of prospective buyers.) The steps I outline will help you with any online promotions you are planning.
HERE IS WHAT WE WILL BE DISCUSSING IN THE UPCOMING EMAILS:
- Audience Targeting
- Choosing Your Angle (What’s Your Story?)
- Selecting Secondary Promotional Products
- Building a Promotional e-Course (Telling Your Story)
- Creating a Squeeze Page and Setting Up Your Auto-Responder
- Generating Traffic
In the next email we will look at the nature of Walter’s ‘Importing for Ebay Sellers‘ course and decide who our target market is for promoting this product.
To prepare for this, visit the sales page for Walter’s course and familiarize yourself with what he is offering and the tone of his sales message. If you are considering promoting the product yourself, I recommend you purchase a copy and review it carefully – but this is not necessary for you to follow along with this series. Follow the link below and bookmark the page for future reference:
Importing for eBay Sellers, by Walter Scheau
Until next time, have a profitable day!
Andrew Seltz
The Go-To Guy!
www.AndrewSeltz.com
P.S. I actually want you to steal my plan and out promote me. I’m being very specific so that you can apply what you learn and see the results in action. Plus, I want to see Walter’s product jump to the top of the best-seller list.
P.P.S. If you have any questions about the project that I don’t cover, hit the reply button and send me an email. I will do my best to cover it in the next email.
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