Quotations: Author Unknown
“There is hardly anything in the world that someone cannot make a little worse and sell a little cheaper, and the people who consider price alone are that person’s lawful prey.”
I first encountered this quote at Bob Bly’s copywriting website. He attributed it to John Ruskin, a British author and critic from the 1800s. I did a little research and found that the source of this quote is not Ruskin, but couldn’t find out who it actually belongs to. If you know, please leave a note with a reference to where you found the citation.
It is an awesome quote and I’ve found it used in a couple places where folks are selling premium services – big surprise.
The Go-To Guy!
