Comments on: Review: The Butterfly Marketing Manuscript, by Mike Filsaime

By: david

david — Fri, 31 Aug 2007 09:25:31 +0000

I just want to say thank you so much! The techniques I learned from Butterfly Marketing played a BIG part in helping me in making sales. We got some absolute gems of advice in Butterfly Marketing which have, without a shadow of a doubt, contributed in a big way to the overall success of AdSenseVideos.

By: Brad Isaac

Brad Isaac — Fri, 22 Jun 2007 02:56:29 +0000

Ive gone through my R&D this month so I’ll hope to hear more about your experiences before I can give it a try.

By: Andrew Seltz

Andrew Seltz — Tue, 19 Jun 2007 19:32:43 +0000

Brad,

You are right on target about the butterfly metaphor and Mike makes a compelling case for his approach.

This book really is a good overview of the foundations of online marketing. I read the ‘leaked chapter’ first and was really blown away by the level of information being covered. It is not a breezy discussion of basic topics. The book covers the nuts and bolts of how and why people buy online and what you can do to persuade them to buy from you. Mike talks tactics and strategy.

The is one is definitely worth the price, but be prepared to either spend some time or money implementing what you learn. This is not for the cheap and lazy.

The Go-To Guy!

By: Brad Isaac

Brad Isaac — Tue, 19 Jun 2007 18:12:57 +0000

Thanks for the review. I haven’t been through Mike’s system (yet) but I am guessing it’s a lot to do with the old Chinese saying that a butterfly flapping it’s wings in Australia can cause a windstorm in Chicago… In other words, little changes cause big results.

I too subscribe to that notion. Little changes as they are proven repeatedly, cause big results - they are cumulative.

however, I might be way off base. These are just my impressions from what I’ve read so far about the course.