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	<title>Comments on: Market Testing &#8211; The Price of Failure: $4.46</title>
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		<title>By: Andrew Seltz</title>
		<link>http://www.andrewseltz.com/2006/08/23/market-testing-the-price-of-failure-446/comment-page-1/#comment-1009</link>
		<dc:creator>Andrew Seltz</dc:creator>
		<pubDate>Sat, 02 Dec 2006 14:52:07 +0000</pubDate>
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		<description>Gary,

Thanks for sharing your experience. 

This really is, on some level, a numbers game. I get passionate about ideas that interest me and that makes it hard to remain objective. But, if you are in this to make a living, you have to be prepared to let go of ideas you like that aren&#039;t working.

Letting go gets easier when you have lots of ideas in the testing phase. It is also important to streamline your testing process so that it doesn&#039;t take much work to set up a test. 

The more effort you put into a single idea, the more invested you become in its success. This creates the urge to &#039;make it work&#039; even if you are not getting results. 

Let us know when you find a winner. It is important to document success too!

The Go-To Guy!</description>
		<content:encoded><![CDATA[<p>Gary,</p>
<p>Thanks for sharing your experience. </p>
<p>This really is, on some level, a numbers game. I get passionate about ideas that interest me and that makes it hard to remain objective. But, if you are in this to make a living, you have to be prepared to let go of ideas you like that aren&#8217;t working.</p>
<p>Letting go gets easier when you have lots of ideas in the testing phase. It is also important to streamline your testing process so that it doesn&#8217;t take much work to set up a test. </p>
<p>The more effort you put into a single idea, the more invested you become in its success. This creates the urge to &#8216;make it work&#8217; even if you are not getting results. </p>
<p>Let us know when you find a winner. It is important to document success too!</p>
<p>The Go-To Guy!</p>
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	<item>
		<title>By: Gary</title>
		<link>http://www.andrewseltz.com/2006/08/23/market-testing-the-price-of-failure-446/comment-page-1/#comment-1004</link>
		<dc:creator>Gary</dc:creator>
		<pubDate>Sat, 02 Dec 2006 05:35:52 +0000</pubDate>
		<guid isPermaLink="false">http://www.andrewseltz.com/2006/08/23/market-testing-the-price-of-failure-446/#comment-1004</guid>
		<description>Andrew, I had the same experience using Daryl&#039;s system. 

After meeting Daryl &amp; Andrew at a seminar in Sydney, we got her system. Studied it. Then shortlisted a lot of possible niches, did demand/supply analysis, selected a likely looking prospect, created a survey site at www.TattooSmarts.com then made our first foray into AdWords. Well, there was quite a huge learning curve in that but with the help of a newly purchased copy of Perry Marshall&#039;s AdWords manual, we posted several similar ads (for split testing purposes). Net result: very few clicks, and 1 subscriber, but no survey responses. Like you, we got out for under $5. 

It saved us spending more on a loser of an idea, but we&#039;re now left with the question of finding a topic that will turn into a winner.

Back to the drawing boards...

Gary</description>
		<content:encoded><![CDATA[<p>Andrew, I had the same experience using Daryl&#8217;s system. </p>
<p>After meeting Daryl &amp; Andrew at a seminar in Sydney, we got her system. Studied it. Then shortlisted a lot of possible niches, did demand/supply analysis, selected a likely looking prospect, created a survey site at <a href="http://www.TattooSmarts.com" rel="nofollow">http://www.TattooSmarts.com</a> then made our first foray into AdWords. Well, there was quite a huge learning curve in that but with the help of a newly purchased copy of Perry Marshall&#8217;s AdWords manual, we posted several similar ads (for split testing purposes). Net result: very few clicks, and 1 subscriber, but no survey responses. Like you, we got out for under $5. </p>
<p>It saved us spending more on a loser of an idea, but we&#8217;re now left with the question of finding a topic that will turn into a winner.</p>
<p>Back to the drawing boards&#8230;</p>
<p>Gary</p>
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		<title>By: Andrew Seltz</title>
		<link>http://www.andrewseltz.com/2006/08/23/market-testing-the-price-of-failure-446/comment-page-1/#comment-700</link>
		<dc:creator>Andrew Seltz</dc:creator>
		<pubDate>Sun, 01 Oct 2006 06:26:16 +0000</pubDate>
		<guid isPermaLink="false">http://www.andrewseltz.com/2006/08/23/market-testing-the-price-of-failure-446/#comment-700</guid>
		<description>Kam,

Thanks for the kind words. There is nothing like real-world feedback to help focus your work and this creates that sort of feedback. I&#039;m now working on doing a better job of market researching to develop the ideas to test. I&#039;ve been a bit haphazard with research and know that a more disciplined approach will improve my overall results.

I answered your question about MODx in a comment to my post &lt;a title=&quot;MODx in Action&quot; href=&quot;http://www.andrewseltz.com/2006/09/21/modx-cms-in-action/&quot;&gt;MODx in Action&lt;/a&gt;.</description>
		<content:encoded><![CDATA[<p>Kam,</p>
<p>Thanks for the kind words. There is nothing like real-world feedback to help focus your work and this creates that sort of feedback. I&#8217;m now working on doing a better job of market researching to develop the ideas to test. I&#8217;ve been a bit haphazard with research and know that a more disciplined approach will improve my overall results.</p>
<p>I answered your question about MODx in a comment to my post <a title="MODx in Action" href="http://www.andrewseltz.com/2006/09/21/modx-cms-in-action/">MODx in Action</a>.</p>
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		<title>By: Kam</title>
		<link>http://www.andrewseltz.com/2006/08/23/market-testing-the-price-of-failure-446/comment-page-1/#comment-699</link>
		<dc:creator>Kam</dc:creator>
		<pubDate>Sun, 01 Oct 2006 05:42:26 +0000</pubDate>
		<guid isPermaLink="false">http://www.andrewseltz.com/2006/08/23/market-testing-the-price-of-failure-446/#comment-699</guid>
		<description>Hey thats a pretty good idea. Can&#039;t believe thats the first time I&#039;ve come across it. Thanks for the writeup on how you did it. It definately provides a good plan of action on how to go about it. 

btw, what was the hardest part in using ModX. I was actually searching for some ModX info when I came across your site.</description>
		<content:encoded><![CDATA[<p>Hey thats a pretty good idea. Can&#8217;t believe thats the first time I&#8217;ve come across it. Thanks for the writeup on how you did it. It definately provides a good plan of action on how to go about it. </p>
<p>btw, what was the hardest part in using ModX. I was actually searching for some ModX info when I came across your site.</p>
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